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Campaign features before and after with "Zombie Boy."
October 20, 2011
By: TOM BRANNA
Editor
For its new online video campaign “Go Beyond the Cover,” Dermablend Professional has recruited Rico Genest, also known as Zombie Boy, a 26-year-old model and fashion muse best known for his head-to-toe skeletal tattoos. Dermablend Professional teamed with Tuxedo Agency to produce a video featuring Zombie Boy. During the shoot, a team of makeup artists applied Dermablend Professional Leg and Body Tattoo Primer and Leg and Body Cover to completely cover Zombie Boy’s tattoos...
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